2026 Advertising Account Planner
Salary Guide

Complete guide to Advertising Account Planner salaries, responsibilities, and career paths.

AA

Advertising Account Planner

MarketingAdvertising

Average Salary

£25,000 – £50,000

Working Hours

37.5 hours/week

Job Information

  • Account planners shape UK advertising campaigns

Other Names this Job is Known By

  • Brand Planner
  • Communications Strategist

Key Responsibilities

  • Develop advertising strategies and campaign briefs
  • Conduct market research and analysis
  • Liaise with clients and creative teams
  • Monitor campaign performance
  • Prepare reports and presentations

Skills and Qualifications Required

  • Degree in marketing, advertising, or business
  • Experience in advertising or media roles
  • Analytical and communication skills
  • Creativity and commercial awareness

Promotional Job Opportunities from this Role

  • Senior Planner
  • Strategy Director
  • Account Director
  • Consultant

How to Get the Job

  • Study marketing, advertising, or business
  • Gain experience in advertising or media roles
  • Progress to senior or management positions

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