2026 Media Buyer
Salary Guide

Complete guide to Media Buyer salaries, responsibilities, and career paths.

MB

Media Buyer

MarketingMedia

Average Salary

£22,000 – £40,000

Working Hours

37.5 hours/week

Job Information

  • The UK media buying sector is highly competitive

Other Names this Job is Known By

  • Media Planner
  • Advertising Buyer

Key Responsibilities

  • Purchase advertising space across media channels
  • Negotiate rates and contracts
  • Analyse audience data and campaign performance
  • Liaise with planners and account teams
  • Monitor budgets and ensure cost-effectiveness
  • Track and report on campaign results
  • Build relationships with media suppliers
  • Stay updated on media trends

Skills and Qualifications Required

  • Degree in business, marketing, or media
  • Experience in media planning or buying
  • Negotiation and analytical skills
  • IT and data analysis
  • Commercial awareness

Promotional Job Opportunities from this Role

  • Senior Buyer
  • Media Manager
  • Head of Media
  • Agency Partner

How to Get the Job

  • Study business, marketing, or media
  • Complete a relevant degree
  • Apply for graduate schemes or entry-level roles in agencies
  • Build experience in media planning or buying
  • Progress with further training and industry qualifications

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