2026 Social Media Influencer Manager
Salary Guide

Complete guide to Social Media Influencer Manager salaries, responsibilities, and career paths.

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Social Media Influencer Manager

MarketingDigital

Average Salary

£28,000 – £55,000

Working Hours

37.5 hours/week

Job Information

  • Influencer marketing is a £1 billion UK industry

Other Names this Job is Known By

  • Influencer Agent
  • Talent Manager

Key Responsibilities

  • Manage relationships with influencers and brands
  • Develop influencer marketing strategies
  • Negotiate contracts and fees
  • Track campaign performance
  • Liaise with agencies and clients
  • Organise events and collaborations
  • Stay updated on trends
  • Prepare reports and recommendations

Skills and Qualifications Required

  • Degree in marketing, PR, or digital media
  • Experience in influencer or social media roles
  • Negotiation and communication skills
  • IT and analytics skills

Promotional Job Opportunities from this Role

  • Senior Manager
  • Head of Influencer Marketing
  • Digital Director
  • Consultant

How to Get the Job

  • Study marketing, PR, or digital media
  • Gain experience in influencer or social media roles
  • Progress to management or specialist positions

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